Active Life

The world has changed. Physical inactivity levels have dropped and health care costs have increased

The growing sedentary nature of everyday life is creating communities with alarmingly low levels of physical activity. Globally over 25% of all adults, and over 80% of adolescents, fail to meet the minimum levels of recommended physical activity. The price is high, and everyone is paying, both individually and as a society. The cost of inactivity-related diseases, dependency, and lost productivity are impacting us all. We should no longer ask ourselves IF we need to act, but rather HOW.


McKinsey Global Institute; UN (United Nations); WHO (World Health Organization)

Health Facts

  • PHYSICAL INACTIVITY: Amongst the 4 leading risk factors for global mortality.

  • OVERWEIGHT AND OBESITY: 39% of our global population is either overweight or obese. By 2050 this is expected to rise to 50%.

  • COST OF OBESITY: Is equivalent to armed conflict or smoking.

  • AGEING: 12% of the global population is over 60 years old; by 2050 this will rise to 22%.

  • URBANISATION: 60% of the developed world lives within cities; by 2050 this will rise to 80%.


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