Active Life

The world has changed. Physical inactivity levels have dropped and health care costs have gone up!

The increasingly sedentary nature of everyday life is creating communities which have alarmingly low levels of physical activity. Globally, over 25% of all adults and over 80% of adolescents fail to meet even the minimum levels of recommended physical activity. The price is high, and everyone is paying - both individually and as a society. The cost of inactivity related diseases, dependency, and lost productivity are impacting us all. We should no longer ask ourselves IF we need to act, but rather HOW.


McKinsey Global Institute; UN (United Nations); WHO (World Health Organization)

Health Facts

  • PHYSICAL INACTIVITY: Amongst the 4 leading risk factors for global mortality.

  • OVERWEIGHT AND OBESITY: 39% of our global population is either overweight or obese. By 2050 this is expected to rise to 50%.

  • COST OF OBESITY: Is equivalent to armed conflict or smoking.

  • AGEING: 12% of the global population is over 60 years old; by 2050 this will rise to 22%.

  • URBANISATION: 60% of the developed world lives within cities; by 2050 this will rise to 80%.

let's get more active

See how an outdoor fitness area has changed StuyTown

Our focus areas

Outdoor fitness for all ages

Innovative fitness solutions