White Paper

Activating the Inactive

Research on Outdoor Fitness

The increasingly sedentary nature of everyday life is creating communities with alarmingly low levels of physical activity. Globally, over 25% of all adults and over 80% of adolescents fail to meet even the minimum levels of recommended physical activity. The price of inactivity is high and everyone is paying - both individually and as a society. The cost of inactivity-related diseases, dependency, and lost productivity are impacting us all. Insufficient physical activity is a top 4 leading risk factor for global mortality. So, how can we encourage the inactive to start moving more?

white paper

Activating the Inactive

Three studies were conducted in Copenhagen, New York, and Metz. Download the white papers below

white papers

Download White Papers

Research from Copenhagen

Download White Paper

Research from New York

Research from Metz

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