McDonald's Playground in Jemeppe

When Xavier Vaesen, a McDonald’s franchisee with nearly three decades of experience, set out to transform the play area at his Jemeppe restaurant in Belgium, he had a clear vision: to create a space that reflects McDonald’s family-friendly DNA while embracing modern expectations. Working closely with KOMPAN, Xavier developed an enclosed, visually striking play zone that keeps children active and entertained, while offering parents a comfortable, stress-free environment. The revamped space prioritizes cleanliness, safety, and visual appeal - factors that have proven essential in attracting more families, encouraging longer visits, and driving business growth. This project is a testament to how thoughtful design and strong collaboration can refresh a legacy brand experience and make it even more relevant today.

Well-designed play spaces help Family & Quick Service Restaurants stand out in a competitive market—not only as family-friendly destinations, but as valuable parts of the overall customer experience.

Playgrounds create a memorable point of difference for restaurants. By enhancing the emotional and social experience, play environments invite families to return again and again - turning one-time visits into lasting habits.

Every KOMPAN Commercial Systems play solution is designed to support safe, inclusive play for children of all ages and abilities. Our designs are grounded in a deep understanding of child development, ensuring physical, cognitive, and social growth through engaging, accessible experiences.

Want to discover how a play space can help your restaurant retain more families? Get in touch with us - we’d love to talk.