Wow, stay, develop
Play the KOMPAN way
Described in three words: WOW, STAY, DEVELOP
KOMPAN’s unique solutions attract more users, make them stay longer, and make them return again and again. Because whatever we develop, we develop together with our users. WOW, STAY, DEVELOP, are three distinct factors that are moulded into every KOMPAN solution and radiantly displayed in the happy faces of each new generation. Play is the open door to the future.
The eyes open wide to capture the full scene, the mouth forms an O, sucking in more air in expectation of action, the legs run wildly in search of adventure. This is the WOW factor, the moment of arrival at the playground that marks out a KOMPAN design from all others. It satisfies the child’s instinctive demand for change, variety and advancement. The constant cry for something new and exciting is only successfully met by triggering that initial WOW.
‘Oh no, not yet’ is the expression we most love to hear in response to the suggestion to head home. It epitomises the STAY Factor. Each time a play feature is approached, it should be a fresh encounter, open to new interpretation. The STAY factor nurtures social interaction, inspiring children of all ages and abilities to stay and play longer.
Play is all about fun, well not all. Behind the laughter, and sometimes tears, it is about development; personal, cooperative and competitive. The DEVELOP factor is the endless mission of the KOMPAN Play Institute experts. These specialists craft ways of developing motor skills, coordination and balance. Intellectual learning is equally vital, with cognitive development, communication, language expansion and understanding of how to turn the germ of an idea into a successful conclusion.
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