Every day KOMPAN meets customers from all over the world that are challenged with rapid urbanization, an ageing population and sedentary lifestyles, leaving communities with alarmingly low levels of physical activity.
Globally, over 39% of all adults and over 80% adolescents fail to meet even the minimum amount of physical activity as recommended by the World Health Organization. The financial burden of inactivity related health issues, dependency and lost productivity, is putting already tight public budgets under huge pressure.
The KOMPAN Sport & Fitness Institute has, together with health and fitness experts, looked into market trends, customer needs, and what people require to become more physically active.
KOMPAN’s own research shows that the desire to become more active is there - but time, money and motivation are the main reasons given for not being more active. Rob Boogmans, Director of the KOMPAN Sport & Fitness Institute, also a physical therapist, says:
“To get inactive people active, communities require accessible and effective training locations suitable for all ages and physical abilities. But it takes more than that. Appropriate instruction and motivation are also to be part of the solution to create long term effects, and research indicates that having digital or physical guidance increases exercise effectiveness, persistence and retention.”
Based on these insights, KOMPAN has developed a completely new training solution that combines innovative and compelling training equipment, with the support of a training app that offers instruction and guidance, customized training programs, personal challenges and even nutritional advice.
Furthermore, it offers the possibility to connect with other people in the local community, and creates the opportunity to sign up with local trainers and participate in onsite training sessions. A training solution designed to get people of all ages, abilities and income levels active. Leading to healthier people, stronger communities, and for local authorities – increased economic welfare in the long run.
Copenhagen will launch the new training concept on the 22nd of June with a big celebration, with big cities from around the world following shortly.
For more information, contact:
Rob Boogmans, +45 5143379
Play, movement and health are at the root of KOMPAN’s DNA. For over 45 years KOMPAN has been designing unique play solutions for its
customers. It has always been KOMPAN’s wish that as children and adolescents evolve into adulthood they preserve the joy and health benefits
of movement. With healthy and happy adults as role models, the children of the future will be all the more likely to follow their lead – creating
an ongoing legacy of movement. KOMPAN’s mission is for all people and communities to enjoy the benefits of play and movement.