Tao Dan Park, Ho Chi Minh City.

For a decade of establishment in Vietnam, the Unilever Corporation (Lever Vietnam Joint Venture) have really been successful in delivering their ambitious slogan ‘Bringing a better life for all Vietnamese families’. Early of 2006, they have put forward a revolutionary program which makes them even more popular in the Vietnamese consumers’ top of mind: “Playgrounds For The Complete Development Of Vietnamese Children” Program (2006 -2010).

With the Playground Program, the Unilever wish to encourage the children right to play for their natural physical and mental development, which has been rather limited due to the Vietnamese parents’ wrong perception about hygiene and safety. Cooperated by the OMO Detergent Brand’s ‘Dirt is good’ Campaign, their important mission now is how to create a big noise and gather the most support from not only people but also the government. Consequently, it’s no doubt that KOMPAN is their single optimal solution. In June 2006, the final agreement was reached, in which KOMPAN would be the supplier for the two complex playgrounds in Hanoi and Ho Chi Minh City and Playpoint (Singapore) would be the installer of the KOMPAN playgrounds.

It must have taken the little Vietnamese children quite a long time to wait since they curiously saw those first equipments arrive in Thong Nhat Park – Hanoi and Tao Dan Park – Ho Chi Minh City for installation. Several weeks before the Grand Opening, the Unilever organized a press conference with the honorable presence of the former Vice President and the current Minister of the Education and Training Ministry. Mr. Andreas Paaske, Country Manager of KOMPAN China, was there to present the KOMPAN playground and the products immediately gained a huge interest from the audience. Shortly after that, information about the coming KOMPAN’s first two international complex playgrounds in Vietnam kept being run in the mass media.

Since the end of August 2006, the two playgrounds have been publicly open and have entertained more and more kids every day. From this point of time on, KOMPAN has been successful not only in introducing its hi-end products in a totally new market, but also in bringing its innovative play values to the Vietnamese people.

For the time being, the Unilever have started their Program ‘Playgrounds for Schools nation-wide (2006-2010)’ and also wished to continue with KOMPAN as one of their suppliers. As to KOMPAN, this is absolutely just a beginning.